In this article, we had the pleasure of speaking to the CEO and owner of Silvercouch, Marlon Joseph, about why he joined iStaging and how he uses the platform to showcase residential and commercial spaces in an interactive and engaging way.


commercial real estate, iStaging, 3D visualization, 3D rendering, 360 toursMarlon Joseph, CEO & Owner Silvercouch, Ontario, Canada

Silvercouch is a company that has been in the business of creating high-quality 3D renderings for both residential and commercial spaces since 2010. They specialize in providing their clients with exceptional quality 3D images that accurately depict properties and designs. The team is composed of professionals with a background in architecture and interior design. This allows them to understand the intricacies and nuances of creating accurate and visually appealing 3D renderings.

Silvercouch’s 3D renderings are widely used and have become an essential part of architectural firms, interior designer companies, real estate home builders and developers. They can be used for a variety of purposes, including architectural visualization, marketing, and presentation. They can be used to showcase new developments, or to help clients visualize potential renovations or new build’s. They can also be used to help potential buyers visualize a space, which can be particularly useful when the property is not yet built or is still under construction.

How it started

When Silvercouch was searching for an online platform that could produce high-quality 360 virtual tours and integrate seamlessly with their 3D renderings back in 2020, they came across iStaging.

User-friendliness and easy navigation were two of the key factors in their search for a virtual tour platform. ‘We wanted a platform that was easy to navigate and use, so that we could spend more time focusing on our 3D rendering work, rather than struggling to work around a clunky or complicated platform. iStaging’s platform is intuitive and straightforward, which allows us to efficiently create and publish 360 virtual tours. They were and still are the best fit for our needs’, Marlon says.

‘’Our clients have been extremely pleased with the outcome of the 360 virtual tours that we’ve created for them’’

What clients say

Feedback from clients is crucial for any business. It can help you improve your products and services and that’s one of the things that Mr Joseph has always prioritized for Silvercouch. Marlon said: ‘Our clients have been extremely pleased with the outcome of the 360 virtual tours that we’ve created for them using the iStaging platform. They have found that the virtual tours provide a much more immersive and engaging way to view properties.’

‘Additionally, the platform’s technology allows us to create tours that are highly detailed and realistic, which helps our clients to feel like they are actually inside the properties. The integration of our 3D renderings further enhances the virtual tours, giving them a more polished and professional look.’

commercial real estate, iStaging, 3D visualization, 3D rendering, 360 tours

Elysee Condo Miami

‘Our clients have also mentioned that they appreciate the convenience of the virtual tours, as they can access them from any device with an internet connection, and they can share the tours with their family and friends easily.’

‘Overall, our clients have been extremely satisfied with the 360 virtual tours we’ve created for them, and they have been finding it a valuable tool to showcase the properties in an interactive and engaging way’, Marlon said.

A strong collaboration

Marlon values long-term collaborations for both his suppliers and his customers. When he spoke to us, he mentioned: ‘Collaborating with the team at iStaging has been a very seamless experience for us. They are very easy to contact and communicate with, which has made the process of creating virtual tours much smoother.’

‘One of the things that sets iStaging apart from other platforms is their accessibility and responsiveness. Whenever we have had any questions or concerns, the team has been quick to respond and provide us with the information we need. This has made it easy for us to work with them and has saved us a lot of time and effort.’

What the future holds

The concept of the metaverse, which refers to a virtual shared space that is created by the convergence of the physical and digital worlds, is becoming increasingly popular as more and more businesses are shifting to online platforms.

‘iStaging has been at the forefront of this movement, and their platform provides a valuable tool for companies like ours to showcase their work in an interactive and immersive way.’

‘iStaging’s user-friendly platform is a major advantage for businesses like Silvercouch, as it allows us to easily create and publish virtual tours without needing to have a lot of technical expertise. The platform is intuitive and straightforward, which makes it easy for us to navigate and use. This has allowed us to focus more on our work and less on the technical aspects of creating the tours.’

‘With their continuous growth and advancement, along with their user-friendly platform, iStaging will always be an important part of Silvercouch’s growth as well. As the demand for virtual tours and immersive experiences continues to rise, I believe that iStaging will continue to be a valuable partner for us’, Marlon concludes.

Looking for that extra edge for your business? Get started with 360° virtual tours for just CAD $6/month today.